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Is Your Business Taking Advantage of Holidays and Special Events?
Gus Altmann • Nov 14, 2019
Whilst most businesses have their niche that they don’t like to stray too far from, you aren’t doing yourself any favours by not taking advantage of holidays and special events throughout the year. From a range of ready-to-ship products to custom print jobs, there are a number of ways that you could profit from the holiday season.
Christmas
With Christmas a little over a month away, now is the perfect time to begin promoting festive t-shirts and other garments for the whole family (including the four-legged members). From personalisation to standard Yuletide greetings, the options are endless. Why not branch out into Santa sacks, stockings or even table linen with a holiday theme? There are so many ways to inject some holiday cheer into your business.
Easter
With more people becoming health conscious every year, Easter is becoming less and less about the chocolate. From cute bunny-themed garments and accessories to personalised Easter egg buckets and bags, there are plenty of ways to incorporate this holiday into your businesses’ product range. Depending on your market and your own personal values, keep in mind that Easter is also traditionally a religious celebration.
Mother’s Day
What mother wouldn’t love to receive a t-shirt with her children’s handprints emblazoned across the front? I’m sure she would also love a tea towel, reusable shopping bag, pot holder, pillowcase, mug, plate or any other item you can think of. This is the sort of special event where sentimental gifts reign supreme - direct to garment printing, heat transfer and dye sublimation are all perfect ways to personalise everything.
Father’s Day
Dad’s love personalised gifts too! From t-shirts and hoodies to mugs and caps, whack a simple slogan like “world’s greatest dad” on it and he’s pretty happy. Or, take it one step further by including his children’s names or even photograph. Advances in DTG, heat transfer and dye sublimation have made it easier than ever to customise and decorate a whole range of items that you’ve never even imagined.
Halloween
Once seen as only an American tradition, it is becoming increasingly common for Halloween to be celebrated here in Australia. This spooky holiday can allow you to have some real fun with your designs, from t-shirts and other garments to personalised loot bags and other trinkets. Don’t make things that people wear? Don’t worry - many families are choosing to decorate their homes for the spooky season, too!
And let’s not forget some of the other holidays and special events that people in the community may celebrate, including: Australia Day, Chinese New Year, Valentine’s Day, St Patrick’s Day, Holi, ANZAC Day and even the AFL Grand Final. If there’s a holiday or event that you feel strongly about, why not use it to make your business even more successful?
